Do people go online for information?
People are busier now than ever. Time is at a premium. There is
not enough time to get in the car and shop for the best product
at the lowest price. The growing trend is to go online to research
products and services. It's quicker and requires a lot less effort.
And, if you can buy it online delivered to your door, well, that's
a bonus!
It has never been more important for businesses to be online. A
majority of customers now consider a website to be a basic credential
of a genuine business and will base their purchasing decisions on
information researched online. In Australia, 50% of all adults access
the Internet each year. This number is growing. The internet is
now the universal tool for both information and commerce. There
are billions of pages available on any subject imaginable and an
estimated $254 billion dollars will be spent online each year by
2004.
To be a part of this buying revolution, businesses are putting
their products and services online. Businesses who use and have
a presence on the internet earned on average three times more revenue
per employee than businesses who were not connected.*
A well designed website is just one piece of putting together the
bizOnline™ for your business. Once you have created
your carefully designed website, without a strategy to get your
business noticed, you will have wasted your time and money.
Online retail sales in Australia is a $5 billion
dollar industry
With Australian online retail sales already growing into a $5 billion
dollar industry, consumer confidence in e-commerce is growing by
the month. To capitalise on this booming market, your small business
must define its target markets and develop an effective online promotion
strategy.
The most popular online advertising is the search engine. Google,
one of the most popular search engines today, boasts more than 6
billion searches a month in 89 languages. Enterprising marketers
however develop new techniques to reach target markets all the time.
Newsletters, e-zines, mailing lists are just some of the methods
that touch our lives daily. A small business must evaluate and implement
the right strategy. The wrong decisions waste valuable advertising
dollars and could even alienate your target audience.
A small business that has a good website with a successful marketing
strategy will be a busy small business! But if your business does
not have the right technology to manage this success efficiently,
your profits will suffer.
The next part of bizOnline™ will help.
Can a small business
succeed without the right technology?
The pressure is on for small business to use computers for everything
from email to invoicing. Customers, short on time, want quick service,
a quick checkout and information in an instant. Computer crashes
or a computer that doesn't deliver...quickly...is downtime! Downtime
costs money. If you're waiting around for your computer, you are
wasting money.
And, just like cars, computers require periodic maintenance and
attention. The unfortunate truth that all computer users have discovered
is that, not keeping your computer equipment properly maintained
results in slow performance, system crashes, and lost data.
To deliver what your customers expect, your business needs the
right technology that is properly secured and maintained.
A business with a developed internet presence and the right equipment
is well on the way to success.
To complete bizOnline™, one more part remains...
Everyone can use a computer, right?
As soon as we can, we all rush to get our driver's licence. We
study, take the test and prove our competency to drive a car. While
you may not be risking lives, it is definitely possible to lose
valuable information on a computer if you don't know what you're
doing!
Anyone can buy a computer, turn it on and go. But how many actually
know what they are doing? Bill Gates has tried to help. The Windows
start button is the best example! But what do you do when something
doesn't happen the way it did the day before?
With the right training you can find your important files. You
can maintain your data efficiently and secure your critical data,
reducing downtime and saving money. Without training for everyone
in your business, disaster is inevitable!
If it doesn't work, who do you call?
A familiar story....
Mary logs on to check her overnight sales...she gets an error message.
She hesitates...should she call her ISP, her hosting company, her
website designer, her PC support service or the shop that sold her
the computer? If she gets it wrong, she'll be wasting time waiting
for the right person to give her the answer. Using our unique service,
Mary would have just one call to make. Our 7 day support makes sure
she gets a quick solution.
"bizOnline™ is a proven process that
works"
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